Facebook is working to combat posts that contribute to “vaccine hesitancy.”
Facebook has been working on removing anti-vaccine conspiracy theories from its platform, having banned false and misleading statements since December. However, some posts that are not factually inaccurate, but could cause “vaccine hesitancy” are not necessarily violating any policies — and Facebook has reportedly found that half of most of this gray area content has been contributed by just over 100 accounts.
Facebook data scientists have split US users, groups and pages into 638 population groups of at least 3 million people, according to The Washington Post citing internal Facebook documents. Just 10 of these segments were responsible for 50% of all vaccine hesitancy posts, and in the segment with the most VH, only 111 users contributed this content.
Vaccine hesitant posts contribute to spreading fear and distrust of the COVID-19 vaccines. Facebook has been combating such vaccine hesitancy, looking into why some people might not want to get the COVID-19 vaccine and how it can help address those concerns. On Monday, Facebook announced it will be providing data and insights on “vaccine attitudes” to help public officials worldwide understand why some people are feeling hesitant about the vaccines. The dashboard is updated with public data.