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I tried the $138 Beast B10 blender from the founder of NutriBullet. Here’s what happened

Bytonay

Mar 17, 2021
I tried the $138 Beast B10 blender from the founder of NutriBullet. Here's what happened

I tried the $138 Beast B10 blender from the founder of NutriBullet. Here’s what happened

The brand new Beast B10 is beautiful, to be certain, but how well does it work?

In my home, the blender gets about as much play as any other appliance. Thanks to the personal blender, gone are the days of lugging out a clunky Oster or Vitamix to whip up a smoothie, dip or cocktail. And if you’re a fan of small-yet-powerful blenders like me, you can tip your hat to Colin Sapire.



Sapire is the former CEO and co-founder of Capital Brands where he helped develop the popular NutriBullet. The easy and compact push-top blender would eventually evolve into even more sophisticated models like the 1000-watt NutriBullet Pro and 1700-watt NutriBullet Rx. At the peak of the bullet blender craze, the company was shipping as many as 100,000 machines a week, according to Sapire.

Sapire went on to sell his share of Capital, which houses all the bullet brands including the original Magic Bullet of nineties infomercial fame. Now, the seasoned marathoner and nutrition fanatic is back in the game with what he calls a “true top-of-class personal blender.”

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