Newly filed complaints target Disney’s use of ‘Star’
Disney is set to launch its standalone Star+ streaming service in Latin America in August, but Starz has filed complaints in Mexico, Brazil, and Argentina alleging Disney is infringing on its brand identity and that the soon-to-launch service will only confuse consumers.
In an English language translation of the complaints seen by The Verge and previously reported by The Wrap, Starz argues that Disney’s “Star Plus” service — which will host content from Disney, FX, 20th Century Studios and National Geographic, as well as Star originals — sounds too phonetically similar to its own StarzPlay offering also available in the regions where it filed its complaints.
Starz, a premium cable offering and streaming app, has been operating under the name since the mid-1990s and now has a presence in 58 countries. Its own service, StarzPlay, has been available in Latin America since 2019. Disney’s Star — a service offered in international markets and nested within Disney Plus — officially launched in December. Star+, meanwhile, is set to launch as a single service offering in Latin America on August 31st.