Adam Mosseri revealed a shocking secret about Instagram during the event. The Instagram CEO said in his posts that ads were not shown to a small group of users on Instagram. Instagram does this to gauge what impact an ad-free usage experience can have on the platform. However, it is not known what kind of feedbacks are received from such an application.
Many people predicted that Instagram employees had an ad-free Instagram experience. However, it was an unknown fact that a small audience of users used Instagram completely without ads, and some users stated that it was unfair.
Mosseri also said that Instagram wants to make an iPad app. “We have a lot of people and a lot of work to do. That’s not the best thing we can do yet,” CEO said. said. Recently, Mosseri reported that Instagram achieved $ 20 billion in advertising revenue for parent company Facebook in 2019, attributing the lack of resources to the iPad app still not being able to do.
It can be said that the question and answer event was turbulent on behalf of Mosseri. The fact that there are users who experience Instagram without ads and that the social networking platform that has made billions of dollars worry about the iPad application has created question marks in the minds of users.
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