Publishing an announcement on the subject, the company said, ÔÇťLamborghini uses augmented reality to introduce its new vehicle in the global emergency and quarantine period. Leveraging Apple’s AR Quick Look technology, the company brings the new V10 sports car directly to customers and fans worldwide. All you need is an iPhone or iPad ÔÇŁ. Let’s add that the AR Quick Look system does not work on Android devices and is available on Apple devices with iOS versions 11 and above. The system is also used on devices with processors A9 and above.
Car enthusiasts who go to the Lamborghini website via the required devices at the specified date and time will have the chance to see the new open-top vehicle closely by clicking the ‘See in AR’ button. This virtual experience, which will be experienced for the first time in the world for the automotive industry, will allow the fans of the brand to see the size of the new vehicle, including the scale of 1: 1, and to closely watch both internal and external details. In addition, images of the car can be saved if desired.
Emphasizing that Lamborghini pioneered new communication methods during this difficult period in the world, CEO of the company Stefano Domenicali stated that the team that contributed to the work was excited. Also, as reported by the company, this technology is not only in the Huracan EVO RWD Spyder very soon; will be used to display all Lamborghini vehicles.
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