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BMW has prepared a new logo for the 50th anniversary of the founding of M GmbH, where it produces high-performance models. This logo, which will be used on 2022 model M series vehicles, is almost the same as the M GmbH logo used in the 1970s.
The year 2022 is of great importance for the German-based automotive giant BMW. Because BMW M GmbH, the sub-brand of the company, which produces performance-oriented vehicles, will celebrate its 50th anniversary in 2022. The statements made by the company reveal that the M GmbH branded vehicles, which will be launched in 2022, will come with a special logo.
BMW’s new logo will not offer a great innovation to consumers. In this context; The circular logo that BMW has been using for years will also be generally preserved in the 50th anniversary logo. However, incorporating the colors of M GmbH into the logo, the company will thus offer a unique experience to consumers who purchase their 2022 model high-performance vehicles.
The logo you see above was actually remembered by strict BMW followers from somewhere. If you are one of them, we can say that you are right. Because the company used a logo that was almost exactly the same as the one above in 1973. This is what that logo looked like;
The logo created for the BMW M GmbH brand has not been used that way over the years. While the company also uses BMW’s own logo on its M series vehicles, special labels have been placed to distinguish it. These labels included two blue and red stripes that you can see above, and the phrase M was placed next to these strips. That tag looks like this:
BMW’s celebrations for the M brand will not only consist of a logo change. The company will also include special colors in the M series vehicles it will produce in 2022. These special colors, as you can imagine, will be two tones of blue and a red that are associated with M GmbH. Thus, BMW M series fans will have vehicles they will never forget in 2022.