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Among the content that YouTube offers to its users, one of the areas that has indisputably one of the largest audiences is gaming. Every year, as technology advances in the field of gaming, their content on YouTube grows exponentially. Sharing the statistics of the past year in this area, YouTube announced that it will support its users who produce game content with new tools to be added to the platform and new investments to be made.
The growth of the game market by diversifying with each passing year is perhaps most evident in the content shared on YouTube. Announcing that this year, the game and game-related content has more than 800 billion views in total, 90 million hours of live broadcasting and more than 250 million shares have been made, YouTube announced that it will take new steps to improve itself in this area in the near future.
Ryan Wyatt, responsible for YouTube’s game content, said, “As YouTube Gaming, we are aware that users who produce content in this area on the platform will become more important than ever for game developers in the next 5 years.” made a statement.
Explaining that they will make investments to support YouTubers who create game content such as Dr Lupo and TimTheTatMan, Wyatt stated that they will also support esports events. He stated that they intend to continue their YouTube Shorts Funds worth $100 million, in addition to supporting events such as Minecraft Championships Pride 2021. Wyatt said that with the steps taken in this direction, they plan that the platform will further grow in the field of play.
In addition, the new tools to be added to YouTube aim to reach more users for ‘live’ content, increase the ways to make money on the content, and improve the chat feature. As it is known, Twitch is one of YouTube’s biggest competitors in this field. However, with the inclusion of famous Twitch publishers such as Dr Lupo and TimTheTatMan on YouTube, YouTube may be able to attract more users with new tools to be added to the platform.